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Welcome to the transformative world of business planning with Suzzanne Laidlaw, your guide to navigating the complexities of creating a robust and actionable business plan.

Our 2-day workshops are more than just an exercise in document creation; they are a deep dive into the strategic planning process that will lay the foundation for your business's success. Through our integrated approach, you'll learn that a business plan encompasses far more than financial projections and market analysis—it's about crafting a vision for your future and the steps needed to make it a reality.

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Register for our 2-Day Workshop

Our 2-day workshop offers you new perspectives, proven strategies and unique benchmarking tools to bring real results, clarity and focus. Once you know what's important in your business, you can create long-term and sustainable growth.

Create a blueprint to convert vision into action, goals into results; and walk away with a concrete business plan, unique to your business because it’s been workshopped, tested, refined and polished in a dynamic workshop alongside peers.

With the help of a professional, you can translate complex ideas into achievable steps for measurable success, and gain new insight into profitability, stability, and growth to pivot your business into its next chapter.

Approach To Integrated Business Planning

At the heart of our workshops is the concept of integrated business planning. This holistic approach ensures that every aspect of your business, from finance to operations to marketing, is aligned and moving towards your overarching goals. By attending our workshop, you'll gain insight into how each component of your business plan can work harmoniously, creating a synergy that propels your business forward. Our approach to integrated business planning is designed to not only outline your path to success but to also anticipate challenges and provide strategies for overcoming them.


One of the hardest things for business owners is to get crystal clear clarity on their business vision (where they want to take their business in the future). As with any journey in life, the clearer you can be on where you’re going, the easier it is to work towards it. Writing a vision statement is so important, so you can share it with your team, clients and prospects. It will also help you to work backwards to reverse engineer your business plan. Your vision defines your ideal end goal (in the future) and provides a guiding light for where your business is heading long-term. Ask yourself: Where do you want your business to be, or have achieved, in the future (5, 10, 20, 50 years' time)? Who do you need to become to achieve this vision? How will your vision impact your community? How will this leave a legacy for you, your family, your business and your community? What is the vision you have for your business that is going to motivate you, your clients and your team to step up and achieve amazing things?


Once you know the direction your business is going, the Mission Statement outlines what you do, how you do it, and who for. It’s a concise statement that tells any new customer what your business is about, in one sentence.

Your mission defines the current focus of your business and is a much shorter time frame than your vision (think 1-3 years). The mission helps you define the current path to achieving your vision (WHAT you do) and will answer 3 key questions: What business are you in? Who do you do it for? How do you do it?


Beyond what you do and how you do it, have you ever thought about why you do what you do? Why does your business exist? What purpose does it serve?

Your purpose is the fundamental reason WHY your business exists. It is the motivational force that drives you and will outlast any goal you set or product you offer. It answers the question why are you in business (and is often set when the owner started the company). Ideally it will articulate your business’s contribution to making a difference.

Success Criteria

Your Success Criteria are those key performance measures, or must have conditions to make your business type successful e.g. certain gross margin percentage, wages less than certain %, certain, # quotes done per day, certain # chargeable hours per day, etc.

The aim is to identify what these are so you can focus you and your team on these factors that will drive your success.

End Result

Through methodical planning and reverse-engineering, a well crafted business plan starts with the vision and breaks down each element into bite sized pieces.

Crafting a comprehensive business plan is a critical step for any entrepreneur or business owner aiming for success. Our strategic planning process creates a roadmap for the business planning workshop, with a focus on integrated business planning and a deep dive into every facet of your organisation. It is designed to equip you with the knowledge, tools, and confidence to create a business plan that propels your business forward. You'll leave our workshop not just with a plan, but with a vision and a strategy for making that vision a reality.

Don't miss this opportunity to transform your business idea into a strategic plan that drives growth. Join us at our next 2-day workshop and start your journey to success. Register now and take the first step towards achieving your business goals.

Suzzanne will assist you to implement strategies in the following areas:

  • Time management
  • Systems
  • Recruitment
  • Team Building
  • Financial REporting
  • Sales & Marketing
  • Owner Motivation

Under guidance of your business coach, you'll work towards:

  • Assess your role and implement delegation strategies
  • Develop a default diary, policies, procedures and systems
  • Learn how to recruit the right people for your business
  • Develop leadership strategies to effectively manage your team
  • Explore financial reports and KPIs, and implement cost saving strategies
  • Create marketing and sales strategies that work for your business
  • Hone in on your enthusiasm and skill to grow your business for greater success

Register for our 2-Day Business Planning Workshop

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Discover the difference a strategic planning process can make for your business. Empower yourself with the knowledge to create an integrated business plan that includes a comprehensive marketing strategy. Let Suzzanne Laidlaw guide you through each step of this journey. Find out more and register for our next workshop to begin crafting the future of your business.

Walk away with a concrete business plan, tailored to your business and designed, tested and refined with guidance from a global business planning specialist.