Karrinyup business coach scoops top award

At the ActionCOACH Global Conference in August, Karrinyup resident Suzzanne Laidlaw got the gong for the world’s best in business planning.

The ActionCOACH organisation has more than 1,000 offices in over 60 countries. Suzzanne’s award was a reflection of her ability to help more business owners in the realm of business plans, a critical aspect of any company small or large.

“I’m passionate about business owners creating their own business success by planning how they are going to achieve it,” Suzzanne says. “So knowing I’ve helped more business owners than any other coach was a really big honour for me.”

In the first five years of business, 80 percent of business owners are going under. Suzzanne believes it is likely most of these companies would not have had a business plan.

“The funny thing is, you would not let a builder build a house without a plan, however it is quite normal for business owners to start a business without one,” Suzzanne explains. “Just because they are good at their profession does not mean that they are good at running a business.

“I wonder how many people know that their boss does not have a business plan and that they are just winging it from week to week. I wonder how many suppliers would take on a new client if they knew they did not have any strategic plan on how they were going to deliver their products.”

Suzzanne believes in the old saying failing to plan, is planning to fail and her mission is to help change the statistics in local areas so more business owners are happier and sleep better, knowing where their business is going, and how and when they are going to get there.


Written by Lisa O’Neill

Further information contact Suzzanne Laidlaw
M: 0414 943 823
E: suzzannelaidlaw@actioncoach.com

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