Working Smart – Not Just Hard

When any owner launches their business, they have a big dream. They want to sell a product or service which they are passionate about and to make enough to live a lifestyle they have always wanted. Launching a small business is extremely hard and takes time to get off the ground. Unfortunately, after a few years, many small business owners suffer serious emotional and motivation exhaustion. It is very often for business owners to work 80 hour weeks, with little chance of taking holidays and their ideal lifestyle out of reach.

As we approach the new financial year, as a business coach, I encourage all business owners to reflect on the past year.

Answer the following questions:

  1. What was the initial purpose of your business?
  2. Why did you want it to exist and bring it to life?
  3. What was the spark that led you to open your business rather than just dream?
  4. What were you seeking – freedom, flexibility, free time, creative expression, money, security?
  5. How does your business serve others? How does it make their lives better?

Have a long, hard think about your answers. Take yourself back to the beginning, where it all started. No matter how many years you’ve been in business, you should still be able to reconnect with the emotional outcomes you wanted before you even considered your first customer. This is what will keep you motivated and moving forward in you business.

Where did you think your business would be today and where do you want your business to be a year from now? Consider what’s been holding you back and create small, timed goals to overcome those challenges. If accountability is a problem for you, then it’s time to call: Let’s get you working smart, instead of just hard.

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