Case Study:
Landscaping Business
How Business Coaching Transformed a
Trade-Based Business
They needed more than advice. They needed a strategy.
They needed a business coach.
Like so many small business owners, they’d built their success from the ground up. No formal plan. No business training. Just hard work and sheer determination. But after almost two decades in business, they were exhausted - and the cracks were starting to show.
Client Snapshot: Landscaping & Grounds Maintenance
A long-established, family-run landscaping company in Perth had built a strong reputation through years of hard work and dedication. But behind the scenes, the owner was burning out - stuck working 80+ hour weeks, juggling every role, and unable to step back without everything falling apart.
The owner wanted more than profit. He wanted time back, a reliable team, and the confidence that the business could run without his constant involvement.
The Key Challenges
No clear business plan or exit strategy
Undefined target market and low-margin work
Highly seasonal cash flow with no forecasting
No team structure, KPIs, or job descriptions
Outdated infrastructure limiting growth
Chronic overwhelm and decision fatigue
Coaching Results
Revenue increased by 245%
Net profit grew by over 200%
Team expanded from 3 to 13 people
Business grew from 1 to 4 divisions
Owner shifted from daily operations to strategic leadership with a clear exit plan
Why They Sought Business Coaching
When we first began working together as their business coach, the business was heavily reliant on one person, the founder - who was wearing every hat and working over 80 hours a week. Despite solid relationships and a strong local reputation, the business had reached a ceiling.
Here’s what they were struggling with:
No business plan or clear vision for the future
Inconsistent work quality from subcontractors
Unreliable, seasonal cash flow and no financial forecasting
No formal team structure, roles, or accountability
Outdated infrastructure and limited capacity for growth
Ongoing exhaustion and decision fatigue
The owner admitted: “I didn’t want to be a puppet at the end of a string anymore.”
They weren’t just chasing higher profits — they wanted more time, more clarity, and a business that gave them choices.
Our Strategic Approach
To turn things around, we started by building a solid foundation - not just in systems and processes, but in mindset and decision-making.
Developed a Strategic Business Plan - complete with clear goals, action steps, and an exit strategy
Completed a SWOT Analysis - to uncover hidden risks and growth opportunities
Refined the Target Market - letting go of low-margin clients and focusing on higher-value contracts
Created a Budget and Cash Flow Forecast - to set benchmarks and improve financial stability
Designed a Scalable Team Structure - with job descriptions, KPIs, and performance management
Invested in New Infrastructure - tripling equipment capacity and enabling future growth
This was business coaching with real accountability — regular sessions, measured progress, and deep strategic thinking to shift the business from reactive to proactive.
The Results
Revenue increased by 245%, driven by better margins, stronger pricing strategies, and consistent year-round work.
Net profit grew by over 200%, thanks to tighter financial controls, reduced waste, and smarter decision-making.
The team expanded from 3 to 13 employees, building a reliable internal workforce with clear roles, accountability, and aligned values.
The business grew from a single division to four, including the creation of a specialised watering division that opened up a whole new income stream.
Infrastructure investment tripled, increasing from $400,000 to $1.2 million, enabling greater operational capacity and positioning the business for sustainable growth.
But the numbers only tell part of the story.
The owner stepped back from day-to-day chaos and into a strategic leadership role
The business now operates year-round with consistent revenue
A professional team structure replaced ad hoc hiring
New commercial opportunities (including property and supply chain integration) are being explored
Want Similar Results?
We work one-on-one with business owners to help them regain control, make confident decisions, and build a business that supports the life they actually want.
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“The structure, the conversations, the clarity, it’s been life-changing.
Not just for the business, but for our family and our future. We finally feel in control.”
Suzzanne has been awarded global leader in business planning for multiple years running, placing her at the top of over 1,000 coaches worldwide.
As one of Australia’s top business coaches and strategic planning consultants, her passion lies in helping business owners to strategically and proactively plan and build a leveraged business model for success
We’ll help you to strategically plan a model that works for you, as we understand every business is unique.