Case Study:
Talent Management

How Business Coaching Helped One Owner Double Revenue, Boost Profit, and Work Fewer Hours

Many business owners reach a tipping point- the moment when growth starts demanding more than just hard work. This case study highlights how tailored business coaching empowered an already successful business leader to
double revenue, grow their team, and reduce personal workload.

By shifting from day-to-day operations to a strategic leadership role, this client unlocked sustainable growth, improved profitability, and regained control of their time and direction.

From Overworked to Empowered: A Business Coaching Success Story

Client Snapshot

  • Industry: Talent Management

  • Stage of Business: Established and scaling

  • Team Size: 45

  • Coaching Focus Areas: Leadership, delegation, financial performance, team structure

  • Engagement Duration: 12 months

The Key Challenges

  • Personally working long hours with limited time for strategic direction

  • Struggled to delegate effectively and trust the team

  • Business growth was plateauing without a clear path forward

  • Lack of systems was leading to inefficiencies and stress

Coaching Results

  • Revenue increased by 88%

  • Gross profit grew by 49%

  • Net profit improved by 40%

  • Business owner reduced personal workload by 37%

  • Team grew by 27%, allowing for greater capacity and delegation

  • Greatest achievement: “I reduced my own hours and delegated to my team.”

Challenges Before Business Coaching

Before engaging in business coaching, this business owner was putting in 38 hours per week just to stay on top of operations.

The company had solid revenue, but the owner was personally bogged down, with little time to lead strategically. Delegation was a challenge, systems were stretched, and scaling felt more stressful than successful.

The Impact of Business Coaching

Over the course of 12 months, everything changed.

Through business coaching, the owner implemented key changes:

  • Developed team capability and delegated critical tasks

  • Introduced structured planning and leadership alignment

  • Streamlined services and pricing to improve margins

  • Focused on leading rather than managing

The results spoke for themselves.

Strategic Growth Results

  • Revenue increased by 88%

  • Gross profit rose by 49%

  • Net profit jumped by 40%

  • Owner’s weekly hours reduced by 37%

  • Team expanded by 27%

The Power of Delegation in Business Coaching

One of the most transformational outcomes was the mindset shift from doing everything to leading effectively. By building trust in the team and letting go of low-value tasks, the business owner became a true strategic leader-not just the hardest worker in the room.

This is a common pain point for small business owners and one of the core areas where business coaching makes a real difference.

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The Impact in Their Words

“Reducing my own hours and learning to delegate was my greatest achievement in 2023.
I honestly couldn’t believe the results-nearly doubling our revenue and lifting profit by over 40%, all while working fewer hours. It’s completely changed the way I lead, and how I see my role in the business.”

Suzzanne Laidlaw Expert Professional Coach and Facilitator

Suzzanne has been awarded global leader in business planning for multiple years running, placing her at the top of over 1,000 coaches worldwide.

As one of Australia’s top business coaches and strategic planning consultants, her passion lies in helping business owners to strategically and proactively plan and build a leveraged business model for success

We’ll help you to strategically plan a model that works for you, as we understand every business is unique.

Facilitated by #1 Global Leader in Strategic Business Plan Consulting

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