Case Study:
Electrical Contractor

How Business Coaching Helped One Owner Halve Hours, Grow His Team, and Exceed $2M Revenue

This is the story of how one trade business owner transformed a high-pressure, hands-on business into a scalable, team-driven operation,
without working longer hours.

With the support of business coaching for trades, and a clear focus on strategic planning, leadership development, and smart delegation, the results came quickly: revenue up, hours down, and real control regained.

Business Coaching for Electrical Contractors: Real Growth, Less Stress

Client Snapshot

  • Industry: Electrical Contracting

  • Team Size: 6

  • Coaching Focus Areas: Leadership development, operations, growth strategy

  • Engagement Duration: 12 months

The Key Challenges

  • Working 60+ hours a week

  • A lack of leadership support

  • No scalable systems

  • High stress and little time for family, strategy, or personal wellbeing

Coaching Results

  • Gross profit grew by 34%

  • 4 new team members

  • Work hours were cut by 50%

  • Stress levels dropped by 57%

Challenges Before Business Coaching

Like many trade business owners, this electrician faced the classic growing pains that hit hard once business picks up, but systems don’t keep up.

The main issues included:

  • Working 60+ hours a week just to stay on top of quoting, scheduling, and team management

  • A lack of leadership support, forcing the owner to handle every operational decision

  • No scalable systems, leading to inefficiencies, missed opportunities, and team confusion

  • A growing team- but no clear roles or development pathways, increasing turnover risk

  • High stress and little time for family, strategy, or personal wellbeing

“The business was making money, but it was running me into the ground. I couldn’t switch off. And I couldn’t see how to grow without sacrificing more of myself.”

Coaching Results After 12 Months

With targeted coaching support focused on operational structure, leadership development, and financial clarity, the transformation was significant:

  • Revenue increased by 40% to over $2 million

  • Gross profit rose by 34%

  • Team size grew by 4

  • Work hours were cut by 50%, from 60 hours per week to just 30

  • Stress levels dropped from a 7/10 to a 3/10

  • On track for $3M revenue in the next financial year

Want Similar Results?

We work one-on-one with business owners to help them regain control, make confident decisions, and build a business that supports the life they actually want.

Strategic Growth Tactics for Electrical Contractors That Actually Work

Defining a clear, growth-focused organisational structure
Clarified roles and reporting lines helped the team operate with purpose and alignment.

Creating job descriptions and measurable KPIs
Every team member knew what success looked like, and how to achieve it.

Streamlining quoting, scheduling, and communication systems
Reduced double-handling, delays, and miscommunication across jobs.

Using dashboards and metrics to guide decisions
Financial clarity brought confidence, no more guessing on margins or performance.

Explore How We Can Support Your Trade Business

Leadership Training
Build confident, capable leaders

Employee Profiling
Understand and motivate your team

Business Coaching
Personalised support to accelerate growth

Why Business Coaching for Electrical Contractors Creates Fast, Sustainable Growth

Trade business owners often feel like they have to do it all- quoting, scheduling, managing staff, solving problems, and keeping the whole operation running. But that pressure quickly leads to burnout, stalled growth, and a business that relies too heavily on one person to survive.

Business coaching for electrical contractors shifts the focus from survival to structure, and from stress to strategy.

In this case, the game-changer was a single, strategic decision:
Hiring and training an Operations Manager to take over day-to-day execution.

This move gave the owner space to lead, instead of constantly reacting.

Letting go felt risky-but with systems and structure in place, it gave me the breathing space I needed to lead and grow.”

Client Sucess Stories

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The Personal Impact of Business Coaching For Business Owners

Beyond the numbers, one of the most powerful outcomes of business coaching was the shift in work–life balance. With a capable Operations Manager handling the day-to-day, the business no longer depended on the owner being available 24/7.

For the first time in years, there was space for rest, family time, and clear thinking.

“I could actually be present- with my family, not just physically but mentally. I wasn’t constantly checking my phone or stepping out to put out fires.”

Even more importantly, the business became resilient. If something unexpected happened-an illness, a family emergency, or even just a holiday, it could still run without grinding to a halt.

That peace of mind is priceless.

From Onsite Technician to Strategic Business Leader

The real success in this story lies in the shift from being “in the business” to truly leading it.

  • The business now runs without constant hands-on involvement

  • Profitability is stable, and the team is growing

  • The owner has the time to think ahead and make confident decisions

  • Work-life balance has dramatically improved

“I finally feel like a business owner-not just a tradesperson with too much responsibility.”

The Impact in Their Words

“Before coaching, I was exhausted, working long hours, constantly stressed, and carrying the whole business on my back. Now, I’ve got a team I trust, systems that run without me, and the freedom to actually enjoy my life again. I can take time off without everything falling apart. That peace of mind is priceless.”

Suzzanne Laidlaw Expert Professional Coach and Facilitator

Suzzanne has been awarded global leader in business planning for multiple years running, placing her at the top of over 1,000 coaches worldwide.

As one of Australia’s top business coaches and strategic planning consultants, her passion lies in helping business owners to strategically and proactively plan and build a leveraged business model for success

We’ll help you to strategically plan a model that works for you, as we understand every business is unique.

Facilitated by #1 Global Leader in Strategic Business Plan Consulting

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